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How to Rank on the Google Map Pack
The Google Map pack is an enhanced search feature that displays results from searches as maps, with business listings, appearing above the traditional blue-link organic results on Google. It's not easy to rank in it and its appearance depends on many factors. However, you can apply top practices to boost local SEO and increase chances of appearing in it for search terms that are relevant to your business.
Google takes into account many aspects when deciding on which businesses should appear within its Map Pack, including reviews and claims on the listings, and how well-designed a business's website and Google Business Profile are, among others.
As being included within the Map pack, it can boost the number of people who walk through your door, calls and overall business growth for your business, but it also gives your company the opportunity to establish its image while also giving its competitors an edge that don't have a ranking.
Be aware it is important to note that Map Pack is distinct from traditional SEO and uses its own algorithm and optimization strategies. To rank higher within it, improve all aspects of your Google Business Profile (GBP) and seek out positive reviews from customers actively and create local landing pages with DataPins.
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Start optimizing the GBP (Google Business Profile) now to boost the chances of being ranked in the Map pack! Your goal should be to enhance your location details, high-quality photos, and written descriptions that outline products or services accurately and in depth. Make sure that your NAP (name address,
address and telephone number) information is the same across platforms (this applies to your website as well as the social channels).
Backlinks can also play an integral part in how a business ranks in Google Maps packs as they play an essential role in driving results in the long-run. They can be created by focusing on local keywords using content that is targeted to local SEO keywords, and acquiring hyperlinks from other websites in the industry. While this process may take more time and effort in the beginning, it typically produces the best long-term results.
Quality website and Google Business Profile design also have a significant impact on the way businesses are ranked in the Map pack. Therefore, you should use the Hike SEO tool to monitor developments and make the necessary adjustments. Being featured in relevant maps for search terms will increase popularity, visibility, and profitability for a small-medium sized business which ultimately leads to improved duration of operations and higher revenues for itself.